I have worked as a book designer and producer for over 25 years. The depth of experience I gained while employed with traditional publishing companies allowed me to start Chapter One Book Production and thus to help book coaches and independent authors bring their manuscripts to life.
I work with writers from many industries excited to take advantage of the self-publishing, print-on-demand model. A book can help with your business visibility and it can be published faster than might be possible with a traditional publishing deal.

Fiction designs are usually fairly straightforward. Non-fiction books often include complexities such as footnotes or endnotes, tables, pull quotes and images with captions. So, the first question to ask is ‘is this book designer the right fit for me and my book?’
Most book designers offer an initial call to discover more about your book. You can book a free virtual call with me here.
The call is your opportunity to get to know the designer, ask questions about the process, talk about your book, and begin to build a relationship.
To ensure you are on the same page (pun intended!) as your book designer, they will submit a proposal which explains exactly what they are going to do for you.
The proposal will include details of your project, for example, ‘to undertake design and production for print and digital editions of: Your Book Title’. They will include the approximate word count, estimated number of pages and the book size you have decided upon.
Take your time going through the book designer’s proposal and ask any follow-up questions you may have.
Here’s an example from a recent book proposal:
The proposal also shows what isn’t included, for example:
*Proofreading is not included **Two rounds of corrections are included, which is normally sufficient.
Extra corrections may incur additional fees, which will be detailed in the proposal. If you require proofreading – and, without exception, you will – ask for recommendations from the book designer. They work closely with other experts in the book publishing industry.
You will have a timescale so you can plan your book launch and marketing. As a rough guide, I suggest allowing three to four months for design and production. It may take longer depending on the complexity of the manuscript and availability of proofreaders.
“Catherine Williams is the consummate professional when it comes to doing a complicated interior design for a book. … Catherine is a pleasure to work with, and I highly recommend her.”
—Deborah Ann Davis, Author of ‘How to Keep Your Daughter from Slamming the Door’
As per the proposal, you will receive proof copies of your interior files for approval. This is often the first time an author sees their manuscript actually looking like a book. An exciting point on the self-publishing journey!
Check the proof carefully and make notes of anything you want to discuss. This is not the stage to be making substantial editorial changes. Using the services of a proofreader will be an essential extra step to ensure that everything is as perfect as possible.

After corrections, and there will always be corrections, your interior proof is good to go. You will receive a print-ready interior file, cover file and an epub for uploading to your chosen self-publishing platform.
You will be able to preview the epub using Kindle Previewer (or any other ebook viewer).
Uploading your files to your selected printer and distributor and hitting publish is now top of your to-do list. Your book designer will support and celebrate with you every step of the way.
If you are looking for a dedicated book designer who works closely with you and guides you every step of the way, please do get in touch for a no-obligation chat. My packages include:
My package options are based on a non-fiction book of up to 50,000 words, set at a standard book size up to Royal format (234 x 156 mm trimmed page size) or 6 x 9 inches. Custom quotes are available for books outside these parameters.
“I was thoroughly delighted when I came across Catherine Williams. Having worked in the publishing industry producing books for over 15 years, I was thrilled when I found someone with Catherine’s experience, expertise and ability to help me produce books for my clients.
—Deborah Taylor, Book Launch Your Business
Working with Catherine has been a complete pleasure. She’s unflappable, efficient, fast, flexible and has a fantastic can-do attitude. She brings a wealth of knowledge and experience of book publishing that is difficult to find with most designers and layout artists. Finding Catherine and creating high-quality, professionally produced books with her has been a dream come true. There aren’t many Catherines out there! If you want your book to look like the real deal, you’d be mad not to hire her. I can’t recommend her highly enough and I also can’t wait to work with her on my next book project.”
For more information about hiring me to design your book, schedule a virtual cuppa to discuss your project.
Alternatively, you will find a list of services and costs on the website.
]]>Writing a book can take anywhere from a few months up to five years in the case of Stephen King and IT. Perhaps even longer in some cases. But not many new writers consider the timescale for getting their book ready for publication.
Realistically, you need to allow a minimum of 4 months for editing, cover design, page layout, proofreading and marketing before your publication day.

Some of these areas can overlap, such as designing the cover while the manuscript is still in the editing stages.
Here’s a simple checklist for you:
At Chapter One Book Production we get involved at the book design stage. Clients come to us with a fully edited final manuscript and it’s our job to turn this into a beautifully easy to read book. This is the point at which your book goes into production.
Many book designers offer a range of services that include book interior design as well as cover design. Book an appointment with a few companies to get a feel for how they work and if they provide everything you need.
You will be asked to share your ideas about the interior page layout, whether you want a physical book and/or an eBook, and the type of genre-specific cover you want.
It’s worth putting together a design plan early on to help you navigate these steps. If you have a clear awareness of how you want your published book to look then it’s much easier to work with your book designer. Your plan can be created as you write your book and added to as you explore more ideas.
We advise our clients to look at other titles on the market, particularly those in the same genre.
Knowing what you like, and don’t like, gives the designer a great starting point to build on. To be able to create the right book files, they will need as much information from you as possible.
For example:
“I’ve just uploaded my book in print and kindle and it was a doddle with the files Catherine created. I changed my mind a few times about things and it was no trouble. She made the process of getting a book out there in the world that looks good, easy. Thanks, Catherine.”
—Joanna Lott, Author of Your Dream Job Toolkit
Book a virtual cuppa with me to discuss how Chapter One Book Production can help you navigate the design considerations when you self-publish a book.
Having all the information about the self-publishing process as you are working on your book takes a lot of stress out of the activity for you. It allows you to hand over your clean manuscript with confidence.
I will stay in contact with you throughout the process. When ready, you will receive your interior files for proofreading and checking for errors that may have been missed. This is when you get to see your complete book layout for the first time.
Timescales vary enormously. Text-only books could take a few weeks to produce, whereas a book with images, bullet points, pull quotes, or other technical elements will usually take longer.
Factors include page and book size, and word count – the more words the more time needed.
As a rough guide, allow three to six months for the production process depending on the complexity of your book. If you have a specific launch date in mind add this to your calendar and work backwards. Only you know how much time you can commit to the writing of your book, so once that part is added to your calendar the rest of your time can be dedicated to the edits and design.
Your copyediting time will be determined by your schedule and that of your editor, but four to six weeks is reasonable for a 50,000 word manuscript. For works of fiction, you may need to add a further four to six weeks for developmental editing.
The book design process for a simple print version interior file can take another four to six weeks. However, this increases depending on the design/formatting complexities.
It’s hard to pinpoint an exact timescale, but it’s worth allowing a minimum of four months to edit, typeset, proofread, and design a cover for a 50,000 word book.
At Chapter One Book Production we offer a range of book design services depending on your needs, but we can also provide custom quotations.
All our packages include:
* Reprographics includes cropping images, converting colour to greyscale if required and making improvements to tone and contrast
“Catherine stepped in at short notice to take over the digital formatting of my new book, Survival Skills for Freelancers. Though I had been aware of Catherine’s services through LinkedIn, this was the first time we had worked together. I warned her that my perfectionist tendencies meant I would be extremely specific (read “picky”) with my comments, but she took everything in her stride and the end result is – in my opinion, at least – the best-looking business book I’ve ever seen. If you’re new to self-publishing and need an experienced and capable pair of hands, contact Catherine. She really does live up to her reputation as being ‘virtually unflappable’!”
—Sarah Townsend, Author of Survival Skills for Freelancers
I have 25+ years of experience designing the content for and managing the production of books. My background in working for publishers like Able Publishing, Robert Hale Ltd, The Crowood Press, and DK, have given me both breadth and depth of experience to help authors bring their manuscripts to life as wonderful books.
For more information about hiring me to typeset your book and produce the files you will need to self publish, schedule a virtual cuppa to discuss your project.
Alternatively, you will find a list of services and costs on the website.
]]>As a reader, you may not have considered book size or even noticed the layout. But as an author, it’s one of the first things to consider when self-publishing your book.
If you scan your bookshelf you will notice a variety of book sizes. Most fiction books will look aesthetically pleasing on your shelf – you just have to look at a few Bookstagrammers’ Instagram posts! Non-fiction or children’s books, however, come in a variety of sizes from pocket-sized to coffee-table tomes.

Pushing aside any desire for a streamlined bookshelf, there are reasons behind book sizes being as standard as possible. The size of your book is a personal choice when self-publishing, but it helps to follow industry trends so your book fits in beautifully with traditionally produced titles.
It’s worth noting that the most popular book sizes are slightly different between the UK and the US.
UK formats
In the US, popular book sizes are as follows:
There are, of course, many other book sizes and this is one of the areas you will discuss with your book designer. Getting this part right will make a huge impact on the finished product.
Confusingly, in the UK book sizes are usually given as height x width – 234 x 156 mm Royal format, for example – whereas US book sizes are given as width x height. To avoid any doubt, it’s worth including the words ‘width’ and ‘height’ when giving your preferred book size to your designer.
Digest and US Trade sizes, are commonly used by self-publishing authors outside the USA because they are offered by both Kindle Direct Publishing (Amazon) and Ingram Spark – two of the main print-on-demand distributors. Digest Format is very close in size to Demy, and US Trade Format is just a few millimetres smaller than Royal.
The most common formats that I work with are Digest and US Trade for both US-based and UK-based authors.
Once you know the trimmed page size of your book you can begin to think about the interior design – the book’s page layout.
We’ve all heard the saying ‘never judge a book by its cover’ and yet how many of us do exactly that? And when it comes to your book design, the interior layout is just as important as the cover design. Hopefully, your readers won’t actually notice the how the page is laid out because it will be done in such a way that the book is beautifully easy to read.
Book layout includes all these elements:
A great starting point for your book layout is to find published books that you like and use these to build an idea of what your book interior will look like – use the ‘Look Inside’ feature on Amazon or perhaps create a Pinterest mood board to keep all your inspiration together. Do you prefer minimalistic interiors, or are you a doodle, cartoon, and colour kind of author? If you are a business owner, consider how your brand fonts would work best – perhaps for headings in the book.
Working with your book designer they will be able to guide and advise you on what works best for the genre your book fits into.
There are several factors to consider before starting your book design, but the trimmed page size is something you can consider while you are writing your book.
If you are looking for a dedicated book designer who works closely with you and guides you every step of the way then get in touch for a no-obligation chat. My packages include advice on choosing the right book size, page layout, printing and distribution advice, and flawless, print-ready PDFs to send to a printer or upload to your self-publishing platform of choice.
Each package option is based on a non-fiction book of up to 50,000 words, set at a standard book size up to Royal format (234 x 156mm trimmed page size) or 6 x 9 inches.
“When I received the designed book from Catherine, it sent glorious shivers down my spine! Exceeded all expectations. I trusted Catherine from the word go – and as a first time author this is crucial. Calm, reliable, good communication and very skilled. Have been recommending her to everyone!”
Trisha Lewis, Author of The Mystery of the Squashed Self
I have 25+ years of experience designing the content for and managing the production of books. My background in working for publishers like Able Publishing, Robert Hale Ltd, The Crowood Press, and DK, have given me both breadth and depth of experience to help authors bring their manuscripts to life as wonderful books.
For more information about hiring me to typeset your book, schedule a virtual cuppa to discuss your project.
Alternatively, you will find a list of services and costs on the website.
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